YouTube Videos Ads Strategy on Formatting

YOUTUBE VIDEOS ADS STRATEGY ON FORMATTING

Basically, there are different types of ads you can create on YouTube. In this blog post, we are more interested in video ads so I will guide you through video ads creation strategy. YouTube allows you to create video ads in many formants which will increase your views, direct the potential user to a website, App, an e-commerce store or whatever is desired.

Here are some of the video ads formats we can create on google ads account for YouTube.

 Skippable in-stream ads.

This ad format is suitable for those who want to promote their video content. Skippable in-stream ads play before, during, or after other videos. After 5 seconds the viewer has an option to skip the ad.

This format of video ads will appear on the YouTube watch page and other websites and apps running on Google video partners.

Google will charge the advertiser on the basis of Cost Per View (CPV).

Goal of this Format.

Sales

Leads

Website traffic

Brand awareness and reach

Product and brand consideration

  Non-Skippable in-stream ads.

This a 15 second or shorter video ads which will appear on YouTube and across websites and apps running on google video partner. The viewer has no option to skip this ad video. Google charge on the basis of Cost Per Mille (CPM) which is 1,000 impressions on video.

Brand Awareness and reach is the fundamental purpose of this ad.

     Video discovery ads

This videos ad format is basically to promote a video content which a shown alongside with the related videos, in the search result and, on the YouTube mobile homepage.

Here you will be charged when the viewer chose to watch the video by clicking on the thumbnail of the video.

Product and brand consideration is the goal of this video ad format.

       Bumper ads

  A bumper video ad is a 6 or shorter video ads which play before, during, and after another video.

  Use bumper ads when you want to reach viewers broadly with a short, memorable message

 This ad also appears on the YouTube watch page and across websites and apps running on Google video partners. Bumper ads use Target CPM bidding, so you pay based on impressions.

 Brand awareness and reach is the goal of this ad format.

5.   Outstream ads.

Outstream ads begin playing with the sound off. Viewers can tap the ad to unmute the video. Outstream ads are designed to increase your video reach at an efficient cost.

Use out-stream ads when you want to expand the reach of your video ads on mobile, helping you reach more customers.

Outstream ads are mobile-only ads and only appear on websites and apps running on Google video partners. Outstream ads aren't available on YouTube.

Outstream ads can run across a variety of different mobile placements. For mobile web placements, out-stream ads appear in banners. In mobile apps, out-stream ads appear in banners, interstitials, in-feed, native, as well as in both portrait and full-screen modes.

You’re charged for out-stream ads based on viewable cost-per-thousand-impressions (vCPM), so you’ll only be charged when someone sees your video play for two seconds or more.

Masthead ads

This ad format is used to create awareness of a new product or services or want to reach a massive audience in a short period of time. Brands use this format for sales events as this format is only available on a reservation basis through a Google sales representative.  For desktop the Masthead ads format display with featured ad videos autoplay with sound on the home page of YouTube. For a mobile device, a featured ad video auto displays without sound for the full duration of the video on the top of the YouTube App or on youtube.com home feed. Masthead ads are available only on reservation basis therefore you’re charged fix Per-Day-Cost (PDC) or Cost-Per-Thousand-Impression (CPM). You can work with the Google advertising team to get a rate estimate and campaign impression goals.