YOUTUBE VIDEOS ADS STRATEGY ON FORMATTING
Basically, there are different types of ads you can create on
YouTube. In this blog post, we are more interested in video ads so I will guide
you through video ads creation strategy. YouTube allows you to create video ads in
many formants which will increase your views, direct the potential user to a
website, App, an e-commerce store or whatever is desired.
Here are some of the video ads formats we can create on google ads account for YouTube.
Skippable
in-stream ads.
This ad format is suitable for those who want to promote
their video content. Skippable in-stream ads play before, during, or after other
videos. After 5 seconds the viewer has an option to skip the ad.
This format of video ads will appear on the YouTube watch page
and other websites and apps running on Google video partners.
Google will charge the advertiser on the basis of Cost Per
View (CPV).
Goal of
this Format.
Sales
Leads
Website traffic
Brand awareness and reach
Product and brand consideration
Non-Skippable
in-stream ads.
This a 15 second or shorter video ads which will appear on
YouTube and across websites and apps running on google video partner. The
viewer has no option to skip this ad video. Google charge on the basis of Cost
Per Mille (CPM) which is 1,000 impressions on video.
Brand Awareness and reach is the fundamental purpose of this
ad.
This videos ad format is basically to promote a video
content which a shown alongside with the related videos, in the search result
and, on the YouTube mobile homepage.
Here you will be charged when the viewer chose to watch the
video by clicking on the thumbnail of the video.
Product and brand consideration is the goal of this video ad
format.
Bumper ads
A bumper video ad is a 6 or shorter video ads which play
before, during, and after another video.
Use bumper ads when you want to reach viewers broadly with a short, memorable message
This ad also appears on the YouTube watch page and across
websites and apps running on Google video partners. Bumper ads use Target CPM
bidding, so you pay based on impressions.
Brand awareness and reach is the goal of this ad format.
5.
Outstream
ads.
Outstream ads begin playing with the sound off.
Viewers can tap the ad to unmute the video. Outstream ads are designed to
increase your video reach at an efficient cost.
Use out-stream ads when you want to expand the reach of
your video ads on mobile, helping you reach more customers.
Outstream ads are mobile-only ads and only appear on
websites and apps running on Google video partners. Outstream ads aren't
available on YouTube.
Outstream ads can run across a variety of different
mobile placements. For mobile web placements, out-stream ads appear in banners.
In mobile apps, out-stream ads appear in banners, interstitials, in-feed,
native, as well as in both portrait and full-screen modes.
You’re charged for out-stream ads based on viewable
cost-per-thousand-impressions (vCPM), so you’ll only be charged when someone
sees your video play for two seconds or more.
Masthead
ads
This ad format is used to create awareness of a new product
or services or want to reach a massive audience in a short period of time.
Brands use this format for sales events as this format is only available on a reservation basis through a Google sales representative. For desktop the Masthead ads format display
with featured ad videos autoplay with sound on the home page of YouTube. For a
mobile device, a featured ad video auto displays without sound for the full
duration of the video on the top of the YouTube App or on youtube.com home
feed. Masthead ads are available only on reservation basis therefore you’re
charged fix Per-Day-Cost (PDC) or Cost-Per-Thousand-Impression (CPM). You can
work with the Google advertising team to get a rate estimate and campaign
impression goals.
0 Comments